Social Media and Search Marketing – Using them for Increased Marketing Performance
Matt Forman explains how Search Engines and Social Media work together to provide an integrated online marketing program.
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Two Key Elements of SEO – On Page and Off Page Factors
Edmund Pelgen discusses the two key elements of SEO – On Page and Off Page Factors and how a strong understanding of both of these factors is critical to securing high organic search engine rankings.
Understanding Customer Lifetime Value
Matt Forman discusses Customer Lifetime Value and why it is important. Customer Lifetime Value or LTV is knowing what an average customer is worth to you over the lifetime of their relationship with your business.
The Three Types of Search – Organic, Paid and Local Search
Edmund Pelgen discusses the three types of search. Organic Search, Paid Search and Local Search
The Anatomy of a Google Adwords Advertisement
Bret Buckland takes us through the anatomy of a Google sponsored search listing, or Google AdWords advertisement, and shows how you can stand out from your competitors.
Bret describes the components of a Google AdWords sponsored search listing including the roles and limitations of each of the parts that make up an sponsored ad on Google.
Understanding Social Media Marketing and Optimization
Matt Forman introduces the concepts of Social Media Marketing and Social Media Optimization and explains the practical differences.
Optimizing Your Website’s On-Page Factors for High Search Rankings
Edmund Pelgen discusses the importance of On Page factors of a website for high organic search engine rankings. Factors such as Title Tags, Meta Descriptions and Keywords.
The Two Key Elements of Digital Marketing
Matt Forman discusses the two key elements of Digital Marketing and how you can use search marketing, affiliate marketing, social media marketing and email marketing to achieve your digital marketing goals.
Search Engine Optimization – An Introduction
Edmund Pelgen provides an introduction to Search Engine Optimization. What is it? Why is it important, and where do you start?
How to Write Effective Google Ads
In this video Bret Buckland shares his insights on how to write top performing Google AdWords ads to get more quality clicks.
