5 elements to developing a successful Social Media Strategy (part 1 of 2)

Learn about the first 5 essential elements of a successful Social Media Strategy, with some practical advice to get your business started on social media.

Introduction to Social Media Advertising (SMA)

Traffika’s Managing Director, Matt Forman, introduces you to Social Media Advertising (SMA) and explains how businesses can use it to target audiences of all sizes.

Optimising Off-Page Factors for SEO Success

Traffika’s Director of Search Optimisation, Edmund Pelgen, walks you through off-page search factors and offers some tips on how to optimise them for best SEO results.

Social Media and Search Marketing – Using them for Increased Marketing Performance

Matt Forman explains how Search Engines and Social Media work together to provide an integrated online marketing program.

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Two Key Elements of SEO – On Page and Off Page Factors

Edmund Pelgen discusses the two key elements of SEO – On Page and Off Page Factors and how a strong understanding of both of these factors is critical to securing high organic search engine rankings.

Understanding Customer Lifetime Value

Matt Forman discusses Customer Lifetime Value and why it is important. Customer Lifetime Value or LTV is knowing what an average customer is worth to you over the lifetime of their relationship with your business.

The Three Types of Search – Organic, Paid and Local Search

Edmund Pelgen discusses the three types of search. Organic Search, Paid Search and Local Search

The Anatomy of a Google Adwords Advertisement

Bret Buckland takes us through the anatomy of a Google sponsored search listing, or Google AdWords advertisement, and shows how you can stand out from your competitors.

Bret describes the components of a Google AdWords sponsored search listing including the roles and limitations of each of the parts that make up an sponsored ad on Google.

Understanding Social Media Marketing and Optimization

Matt Forman introduces the concepts of Social Media Marketing and Social Media Optimization and explains the practical differences.

Optimizing Your Website’s On-Page Factors for High Search Rankings

Edmund Pelgen discusses the importance of On Page factors of a website for high organic search engine rankings. Factors such as Title Tags, Meta Descriptions and Keywords.